Tomisin Afolabi
Growth Strategist
Start with activation
Activation is not onboarding tours—it's helping a user reach their first moment of value. We craft activation journeys that trigger calendar invites, drop them inside communities, or unlock premium features during the first session.
Referrals beyond vanity
Building a referral loop means exposing shareable moments the instant someone benefits. In B2B apps we ship templated stakeholder decks, while consumer apps lean on reward wallets that credit both inviter and invitee instantly.
Retention as a growth loop
Retained customers become storytellers. We ship lifecycle messaging triggered by real behavioural data (not guesswork) and arm teams with control towers to run experiments every week.
Ready to explore the next step?
Book a strategy session with our team and let’s move your roadmap forward.
Design growth loops with us